He/She must have exceptional oral and written communication skills and can develop engaging high-quality content initiatives and ideas to drive and increase engagement.

Additionally, He/She should be a 'people person' with great customer service skills and the ability to moderate online and offline activities and engagement for the organization.The marketing and communication manager's role is diverse and interesting managing diverse activities, such as:

o Website management

o Social media management

o Copywriting and content management

o Data analytics.

o PR and corporate communications

 

Essential Skills:

o Intimate understanding of traditional and emerging marketing channels

o Excellent communication skills

o Ability to think creatively and innovatively

o Budget-management skills and proficiency

o Professional judgment and discretion that comes from years of experience in the field.

o Analytical skills to forecast and identify latest trends technologies and marketing methodologies

o Ability to use Google Analytics

o Event planning and Strategic partnership engagements

 

Roles & Responsibilities:

o The primary role is to serve as the point of contact for the online community and stakeholders.

o Oversee all marketing campaigns for their company

o Generating new business leads

o Implement strategy

o Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.

o Represent the marketing team to cross-functional groups including product management, sales, or customer support

o Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

o Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).

o Find new marketing ideas and outreach opportunities to push brand image and products.

o Participate in social events, corporate events and workshopsy

o Researching and analyzing market trends and competitors./p>

o Managing the design and production of promotional materials, such as websites and brochures.

o Preparing and presenting quarterly and annual reports to senior management.

o Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

o Lead market research efforts to uncover the viability of current efforts

o Collaborate with media organizations and advertising agencies

o Brainstorm ideas for new campaigns/p>

o Coordinate with the sales team to produce effective strategies to generate qualified leads.

o Monitor current campaigns, meets deadlines and complete necessary tasks.

o Proficient in Google Analytics to analyze web traffic, identify and track relevant community metrics and KPIs (e.g., Repeat attendance at events)

o Experience with Facebook, Instagram, Linkedin, Twitter, and YouTube is essential.

o Knowledge of Hootsuite or similar programs to manage online postings on different platforms